Why Your Cannabis Brand Needs a Website Maintenance Plan
Some of the biggest sales days in the cannabis industry are coming up quickly.
Could you imagine if your website crashed on 420?
Orders don’t go through. Customers bounce. Competitors cash in. And all that hard work you put into building a beautiful site? Totally goes up in smoke. Here’s the thing — if you’re not investing in regular website maintenance, you’re putting your cannabis brand at risk.
A great website is only as strong as the system behind it. Regardless of the platform you use, skipping updates and performance checks means you’re lighting money on fire. Your site might look good, but if it’s not fast, secure and up-to-date? It’s losing trust, tanking SEO and hurting sales.
If you’re frequently launching promotions, switching up products or expanding your menu, your site isn’t “set it and forget it” — it’s your digital calling card and needs regular care to keep things fresh.
Neglecting Website Maintenance is Risky
Real talk: without a solid website maintenance plan, your site starts to slide downhill. Here’s how:
- Security gaps open up fast. Outdated plugins and themes are the #1 way hackers sneak in. Cannabis sites are especially juicy targets thanks to all the personal data and payment info flowing through. (Yes, it CAN happen to you!)
- Slow load times kill vibes (and conversions). According to Google, bounce rates increase by 32% when page load time goes from one to three seconds. No one’s waiting for your homepage to load when your competitor’s page is already up and running, and that’s just the truth.
- Broken links and missing pages make you look sloppy. If a product page 404s during a big drop or promo, that’s money down the drain and it tanks user trust.
- SEO rankings take a nosedive. Search engines love fresh and SEO-optimized functional sites. A neglected site? Say goodbye to visibility.
- Compliance risks creep in. As you know, cannabis is a highly regulated industry. If you’re not updating your policies, age gates or regional disclaimers, you could find yourself in hot water (or worse — facing penalties).
And let’s not forget first impressions — 94% of them are design-related. If your site looks outdated or functions poorly, you’re losing customers before they even get to the product descriptions.
Regular Maintenance Keeps Your Cannabis Site Healthy
So, what is website maintenance exactly?
It’s not just “fixing stuff.” Maintenance is the ongoing work that keeps your site fast, functional, secure and optimized. For cannabis brands operating in a fast-changing space, monthly website maintenance packages are the secret to staying ahead.
Here’s what it helps with:
User Experience
Clean design and easy navigation will keep your visitors wanting more. Maintenance keeps your content fresh, your images optimized and your site running smoothly across devices (remember, mobile shopping is popular). When users have a good time, they’re more likely to stick around, shop and return later. Or, better yet, recommend you to friends and family.
SEO Benefits
Search engines don’t just care about keywords; they want to know how your site performs. Maintenance SEO services like internal link building, on-page optimization and Google Search Console cleanup help you rank higher and get found by your people.
Improved Security
Ain’t no rest for the wicked. Hackers don’t sleep, and neither should your security updates. Regular maintenance handles plugin updates, theme patches and backend backups so you’re always protected from threats that could compromise your store or customer data.
Easier Product & Promo Updates
Running a special for 4/20? Dropping a new line of edibles? Selling out of something and need to update your inventory fast? Maintenance makes those updates simple and fast, so your promotions never lag behind your business goals.
Strategic Growth
High-ticket website maintenance packages can also include quarterly audits, rebranding help, support calls and even discounted marketing services — aka a whole team backing your digital hustle. This isn’t just upkeep, it’s strategy.
What’s Included in a Website Maintenance Plan?
Our monthly website maintenance packages are built for cannabis brands that want more than the bare minimum. We handle everything from:
- Ongoing frontend updates and fixes
- Monthly strategy calls and audits
- SEO improvements and internal link building
- Plugin and platform updates for WordPress, Squarespace & Shopify
- Speed optimization
- Support through our ticket system (no more ghosting from developers)
- Access to our expert design and marketing crew for add-ons, redesigns and growth goals
Basically, we’re the ride-or-die your website didn’t know it needed!
Keep It Dank — Book Website Maintenance
Cannabis brands can’t afford to let their websites go stale. If you’re building a buzz for your new drop, optimizing for SEO, ensuring your site won’t crash mid-promo or anything else, website maintenance is key. Simply put — website maintenance services are the behind-the-scenes MVP of your digital presence.
We’ll handle the backend so you can focus on what you do best: growing your business, launching fire products and connecting with your customers. Your site should work as hard as you do. Keep it fast, secure and fresh, just like your product.
Book your website maintenance today and get a free site audit to see what needs love.