Category: Marketing
With nearly 46% of all Google searches having local intent, that little map pack you see when someone types in “dispensary near me” could be your golden ticket to more...
What are the Best Email Marketing Platforms for Cannabis Brands? (Klaviyo vs FloDesk vs ConvertKit)
If you’ve been in business for a minute, you already know there’s no shortage of tools promising higher open rates, better automation and seamless integration.
Maybe you’ve...
Meet WEIC: The Cannabis Business Social Network Every Woman in Weed Should Know About
The cannabis industry — despite its roots in healing and liberation — hasn’t been immune to systemic challenges. For decades, women have faced barriers to leadership, wage...
8 Ways to Improve Your Cannabis Website Right Now
In our fast-paced and ever-changing, digital-obsessed world, a few DIY web design tips can go a long way to make compelling changes with minimal effort or digital knowledge....
2023 Cannabis Marketing Regulations by State
Cannabis marketing regulations are law in every state with legal cannabis, even those where only medical products are legal. When considering dispensary branding, it’s important...
5 Ways to Retain Cannabis Customers and Ignite Loyalty
It’s a fire day for a cannabis business when new customers make a purchase, pay an invoice or sign a contract. After all that shimmying around red tape and jumping the unending...
Prepare Your Holiday Cannabis Promotions Now
It’s never too early to start preparing for the holiday season. After all, the end of the year is notoriously exciting (read: busy) for all of us. Whether we’re observing...
3 Lead Magnet Ideas for Cannabis Businesses
Every for-profit cannabis business has a similar (and obvious) goal — to sell its products or services. But with this “simple goal” comes the challenge of cutting through the...
Marijuana Content Marketing is More than Blog Posts
Think about some of your favorite brands. Now consider why they’re your favorite. Is it the feeling that you belong to the culture of that brand? Is it a sense of shared...
Creative Ways to Encourage In-Person Customers to Visit Your Website
We don’t need to remind you that the circumstances of the last two years have changed the way humans commune, work and live. But here we are, back out there, shopping with masks...
How to Create a 420 Marketing Campaign that Resonates
Each year, cannabis enthusiasts around the globe celebrate their love for the world’s most controversial, legal, illegal, medicinal, yet recreational plant — by lighting...