Category: Marketing

How to Optimize Your Google Business Profile for Your Cannabis Brand

Written on April 22, 2025.

With nearly 46% of all Google searches having local intent, that little map pack you see when someone types in “dispensary near me” could be your golden ticket to more...

Flatlay image of cannabis email marketing designs for Klaviyo, Flodesk, ConvertKit and more.

What are the Best Email Marketing Platforms for Cannabis Brands? (Klaviyo vs FloDesk vs ConvertKit)

Written on March 24, 2025.

If you’ve been in business for a minute, you already know there’s no shortage of tools promising higher open rates, better automation and seamless integration. Maybe you’ve...

Four women standing together talking at a cannabis business social network supporting women in weed and plant medicine.

Meet WEIC: The Cannabis Business Social Network Every Woman in Weed Should Know About

Written on March 10, 2025.

The cannabis industry — despite its roots in healing and liberation — hasn’t been immune to systemic challenges. For decades, women have faced barriers to leadership, wage...

website edits, web design tips, update your website, ways to improve your cannabis website, how to update an existing website

8 Ways to Improve Your Cannabis Website Right Now

Written on February 6, 2024.

In our fast-paced and ever-changing, digital-obsessed world, a few DIY web design tips can go a long way to make compelling changes with minimal effort or digital knowledge....

cannabis marketing regulations, cannabis regulations by state, cannabis branding, weed branding, dispensary branding

2023 Cannabis Marketing Regulations by State

Written on July 26, 2023.

Cannabis marketing regulations are law in every state with legal cannabis, even those where only medical products are legal. When considering dispensary branding, it’s important...

5 Ways to Retain Cannabis Customers and Ignite Loyalty

Written on January 25, 2023.

It’s a fire day for a cannabis business when new customers make a purchase, pay an invoice or sign a contract. After all that shimmying around red tape and jumping the unending...

cannabis promotions, cannabis marketing ideas, dispensary promotions, creative cannabis promotions, best marketing strategies for ecommerce

Prepare Your Holiday Cannabis Promotions Now

Written on October 13, 2022.

It’s never too early to start preparing for the holiday season. After all, the end of the year is notoriously exciting (read: busy) for all of us. Whether we’re observing...

3 Lead Magnet Ideas for Cannabis Businesses

Written on September 8, 2022.

Every for-profit cannabis business has a similar (and obvious) goal — to sell its products or services. But with this “simple goal” comes the challenge of cutting through the...

marijuana content marketing | cannabis dispensary content marketing | content marketing for startups | digital content marketing strategy | why storytelling is important in business

Marijuana Content Marketing is More than Blog Posts

Written on June 24, 2022.

Think about some of your favorite brands. Now consider why they’re your favorite. Is it the feeling that you belong to the culture of that brand? Is it a sense of shared...

experiential marketing | marketing tactics | drive online traffic

Creative Ways to Encourage In-Person Customers to Visit Your Website

Written on March 31, 2022.

We don’t need to remind you that the circumstances of the last two years have changed the way humans commune, work and live. But here we are, back out there, shopping with masks...

420 promotions | 420 marketing campaigns | best 420 marketing ideas | 420 internet marketing

How to Create a 420 Marketing Campaign that Resonates

Written on February 24, 2022.

Each year, cannabis enthusiasts around the globe celebrate their love for the world’s most controversial, legal, illegal, medicinal, yet recreational plant — by lighting...